With this season’s bouquet inspired by elixirs of romance, we delve into the captivating stories that surround the history of love potions.

Love has always been a captivating force, and throughout history, people have sought ways to influence the intricate dance of romance. One fascinating aspect of this pursuit is the enchanting world of love potions. Steeped in myths and folklore from various cultures, these concoctions are believed to hold the key to stirring the heart’s affections and weaving spells of adoration. 

The concept of love potions dates back to ancient civilizations, where mystics and wise women concocted elixirs believed to ignite passion and desire. In Greco-Roman mythology, Cupid, the mischievous god of love, used arrows dipped in love potion to manipulate the feelings of gods and mortals alike. This imagery laid the foundation for the belief in the transformative power of love-infused substances.

William Shakespeare further popularized the idea of love potions in literature. In his iconic play “A Midsummer Night’s Dream,” characters fall victim to the whims of the fairy Puck, who uses a love potion to create chaos and comedy among the lovers in the enchanted forest. This narrative has become a cultural touchstone, reinforcing the idea of love potions as potent and unpredictable forces.

European folklore is rich with tales of cunning witches and sorcerers brewing love potions in hidden cottages or mystical forests. These potions were often crafted from rare herbs, flowers, and sometimes even more exotic ingredients like dragon’s blood. The belief in their efficacy led to a robust market for magical elixirs during medieval times, promising lovesick souls a remedy for unrequited affection.

According to the Greek myth, Zeus ordered Hephaestus, the god of craftsmanship, to mold the first woman out of earth and water. Each god bestowed a gift upon her, and Aphrodite’s contribution was a mysterious and enchanting potion. This potion, infused with the essence of love and desire, was designed to ensure that Pandora would captivate the hearts of men. Its effects were so potent that it could kindle love and passion within the hearts of mortals, fostering an irresistible attraction. As a result, Pandora became a symbol of feminine allure and a source of both wonder and danger.

In Asian cultures, particularly in traditional Chinese and Indian folklore, love potions are often associated with a deeper connection to nature and spirituality. Herbal remedies and rituals are believed to harness the energy of the universe to attract love. The emphasis is on balance and harmony, aligning oneself with the natural forces that govern affection.

While the mystique of love potions may have waned in modern times, their allure remains. If you are crafting your own love spell this Valentine’s Day, be sure to be careful who you wish for... the course of true love never did run smooth.

A love potion of flowers in electric shades of violet, scarlet and punch pink. A swirling haze of an intoxicating magnetic pull, dancing, alluring, edging two bodies closer. This year’s Valentine’s Bouquet, an elixir of vibrant colour and passion-fuelled flora, ignites and burns bright. 

The Valentine's Collection

This year’s Valentine’s Bouquet Fever Dream comes wrapped in a limited edition tote adorned with velvet bows.  

Discover The Floristry's winter collection of flower bouquets and flowers jars each made to order by our florist team and available for flower delivery in London and UK .